Nearly every Mid-Autumn Festival and this piece are similar to the plot, always played. Open carved printing, wood metal box, remove the decorative brocade, embellishment, and the remaining two fist big moon cake, people have impulses. This over-packaging, for many years has not been resolved, but spread to the wine from the moon cake, tea and even medicine.

Packaging is selling means, can improve the value-added goods. Luxury packaging, the products were grade, worth naturally increase. The other hand, many people buy moon cake, moon cake is sent to “public relations behavior.” Packaged, the appearance of luxury, have a face, was as before show for. A lot of excessive packaging, it is profit-driven producers and consumers face spending impulses result of the role.

When the relationship between people into a “network of resources”, a gift, courtesy also from the expression of affection, communication, emotional way, into a delivery and exchange of interests. Under the wind flow, even visiting friends and relatives a gift, but also inevitably to costly on the weight to luxury on the severity, showing a “grandiose” state.

Excessive packaging style “rhetorical style” is more than just blowing in the area of ​​commodities? Some business cards printed on more than 20 titles, from the chairman of the consultants, all-inclusive, they are “title inflation”; was chasing pack watches brand name clothing, luxury goods up and down the body, known as the “cult brand”; also keen on trumped-up all kinds of awards, winning the prize pay to advertise, the pursuit of “award effect.”

Some parts of the building also have this common problem. Or easily “build an international metropolis,” and even half of the people all the doctrine in English; or build something out of nothing “Moonlight City”, “Chinese ghosts are” huge investment on an unprecedented scale; even a few words from the novel based on hearsay evidence, derived from Xiamen former residence, the Monkey King’s hometown, and so on gimmicks, massive construction projects, rampant specula.